Even though kids make up 20% of the total national patient population, investments in startups that use tech to improve their care is, at-best, a dismal 1% of the total investments made in digital health and health tech each year. Why is there such a lack of innovation (and investment in innovation) in Pediatrics? Omkar Kulkarni, Chief Innovation Officer at Children's Hospital of Los Angeles, talks us through the challenges that have so-far stymied a health tech takeover of the pediatric care market and how KidsX is out to change all that. Already, Omkar's recruited several dozen of the world's leading Children's Hospitals and Pediatric care units into KidsX, bringing with them supportive payers and investors who want to add to the collaborative consortium's ability to drive change into this stretch of the healthcare continuum. These "champions" aim to create more targeted opportunities for startups who want to pilot or co-develop peds-focused solutions with the leading pediatric care providers who will ultimately use them, the payers who will ultimately reimburse for them, and the investors who ultimately will fund scaling them. Startups are currently being recruited until October 7, 2020 to participate in the KidsX accelerator's first cohort and it's a pretty sweet deal. The bottom line: Lots of support, no equity take; this is NOT just for early-stage startups and it's NOT just for health tech. Healthcare incumbents in care delivery orgs, health plans, and pharma companies are also invited to join in, along with those healthcare investors who want early-access to emerging pediatric startups and solutions, or a seat at the table as KidsX plans for its own investment fund.